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The Shield has from the beginning of their existence voiced their intentions to fight what they perceived as "injustice".
They were also known for their black ring attire (including protective vests) with each member having their own style, their tendency to approach the ring through the live audience, and their trademark promos, which were recorded from a first-person perspective using a handheld camcorder.
They were a group which possessed excellent teamwork and a willingness to sacrifice themselves as an individual for the good of the team, and which achieved victories by overwhelming opponents with superior numbers after incapacitating their teammates.
The Shield referred to WWE as their "yard" during their speeches, and were nicknamed as "The Hounds of Justice".
For their individual characters:
Dean Ambrose – played the "de facto mouthpiece" of the group during their speeches.
Ambrose's role was described as being "the more vocal leader of the group", and was then tweaked to become more verbally arrogant in mid-2013.
WWE also described Ambrose's character as "slightly off" and "wild".
Roman Reigns – was established by WWE as the "powerhouse" and "heavy hitter" of The Shield, as well as an "exceptional athlete".
Reigns was noted as the least talkative of The Shield members.
In mid-2013, Reigns' character was described as being tweaked to become extremely confident and a source of leadership with "quiet strength".
Seth Rollins – was described as having a "chaotic" in-ring style.
In mid-2013, he was described as "the out-spoken, hot-head who will do crazy things" to help The Shield.
In 2014, Rollins gained the labels of "The Aerialist" and "The Architect" of The Shield.
While out of character, Rollins explained "The Architect" moniker as that he had a "cerebral approach" in coming "up with the blueprints" for their wrestling matches or storylines.
While out of character, the group credited WWE trainer and producer Joey Mercury as a mentor.
