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Rollins made his main roster debut on November 18, 2012, at the Survivor Series pay-per-view alongside Dean Ambrose and Roman Reigns, when they assaulted Ryback during the triple threat main event for the WWE Championship, allowing CM Punk to pin John Cena and retain his title.
The trio declared themselves "The Shield", vowed to rally against "injustice", and would deny to work for Punk, but they routinely emerged from the crowd to attack Punk's adversaries.
This led to a Tables, Ladders, and Chairs match being set up for the TLC pay-per-view, where Ambrose, Rollins, and Reigns defeated Team Hell No (Daniel Bryan and Kane) and Ryback in their debut match.
The Shield continued to aid Punk after TLC, attacking both Ryback and The Rock in January 2013.
On Raw on January 28, it was revealed that Punk and his manager Paul Heyman had been paying The Shield and Brad Maddox to work for them all along.
The Shield then quietly ended their association with Punk while beginning a feud with John Cena, Ryback, and Sheamus that led to a six-man tag match on February 17 at Elimination Chamber, which The Shield won.
The Shield had their first Raw match the following night, where they defeated Ryback, Sheamus, and Chris Jericho.
Sheamus then formed an alliance with Randy Orton and Big Show to face The Shield at WrestleMania 29, where The Shield emerged victorious in their first WrestleMania match.
The following night on Raw, The Shield attempted to attack The Undertaker, but were stopped by Team Hell No.
This set up a six-man tag team match on the April 22 episode of Raw, which The Shield won.
On the May 13 episode of Raw, The Shield's undefeated streak in televised six-man tag team matches ended in a disqualification loss in a six-man elimination tag team match against John Cena, Kane, and Daniel Bryan.
On May 19 at Extreme Rules, Rollins and Reigns defeated Team Hell No in a tornado tag team match to win the WWE Tag Team Championship.
Rollins and Reigns made their first televised title defense on the May 27 episode of Raw, defeating Team Hell No in a rematch.
On the June 14 episode of SmackDown, The Shield's unpinned/unsubmitted streak in televised six-man tag team matches ended at the hands of Team Hell No and Randy Orton when Bryan submitted Rollins.
Bryan and Orton then faced Rollins and Reigns at Payback for the WWE Tag Team Championship, but Rollins and Reigns successfully retained the titles.
Further successful title defenses followed against The Usos on July 14 during the Money in the Bank pre-show and The Prime Time Players (Darren Young and Titus O'Neil) at Night of Champions.
In August, The Shield began working for chief operating officer (COO) Triple H and The Authority.
At Battleground, a kayfabe fired Cody Rhodes and Goldust earned their jobs back by beating Rollins and Reigns in a non-title match.
On the October 14 episode of Raw, Rollins and Reigns lost the WWE Tag Team Championship to Cody Rhodes and Goldust in a no disqualification match, following interference from Big Show.
At Hell in a Cell, Rollins and Reigns failed to regain the tag team title in a triple threat match.
Tension was then sown in The Shield while their recent lack of success continued with a loss to CM Punk in a 3-on-1 handicap match at the TLC pay-per-view.
At the Royal Rumble pay-per-view, Rollins entered the Rumble match at number 2; he had three eliminations and spent the second longest time in the match at 48 minutes before being eliminated by teammate Reigns.
The next night on Raw, The Shield competed in a six-man tag team match against Daniel Bryan, Sheamus, and John Cena with all three members of the winning team qualifying to enter in the Elimination Chamber match for the WWE World Heavyweight Championship, but The Shield lost the match via disqualification after The Wyatt Family interfered and attacked Cena, Bryan, and Sheamus.
The Shield wanted revenge and a six-man tag for The Shield against The Wyatt Family at the Elimination Chamber pay-per-view was arranged,[101] in which The Shield was defeated.
On the March 3 episode of Raw, The Shield lost a rematch against The Wyatt Family when The Shield's poor teamwork led to Rollins walking out during the match, with Rollins claiming that he had enough of being the glue holding the group together.
On the March 7 episode of SmackDown, Rollins stated The Shield reconciled despite their long-running tension after venting their frustrations on each other.
Later in March, The Shield began a feud with Kane turning all of the members of The Shield into fan favorites in the process.
At WrestleMania XXX, The Shield defeated Kane and The New Age Outlaws (Road Dogg and Billy Gunn), thus winning their second WrestleMania match as a group.
The Shield then feuded with Triple H, the COO of WWE and leader of The Authority, who then reformed Evolution with Batista and Randy Orton to take on The Shield.
The Shield defeated Evolution at the next two pay-per-views, Extreme Rules and Payback, in what turned out to be their last matches as factions for both Evolution and The Shield.
