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The first seeds of dissension were sown in The Shield (especially between Ambrose and Reigns) with Ambrose's boasting of being the only member left with a championship, but from then on Ambrose was frequently pinned during The Shield's matches.
At Survivor Series, The Shield teamed with The Real Americans (Jack Swagger and Antonio Cesaro) to defeat the team of Rey Mysterio, the Rhodes Brothers and The Usos in a Survivor Series elimination tag team match; Ambrose was the first man eliminated, Rollins (with one elimination) was the fourth man eliminated for his team and Reigns was the sole survivor after eliminating four opponents.
In late November, CM Punk's criticism of Triple H earned him an attack by The Shield, but Punk tasted revenge at TLC: Tables, Ladders & Chairs when he overcame The Shield in a handicap match, capitalizing on The Shield's lack of co-ordination after Ambrose received a spear from Reigns aimed for Punk.
Punk documented in an out-of-character interview a year later on how he was constantly reminded to make Reigns look "really, really strong" in the match at TLC to the point that Punk requested to lose the match, which was rejected.
Going into 2014, Punk's taunts increased tension between The Shield members, and Reigns emerged as the only Shield member to defeat Punk in a singles match, albeit with Ambrose's interference.
All three members of The Shield competed in the 2014 Royal Rumble match; late in the match, Ambrose tried to eliminate Reigns, who retaliated by eliminating both Ambrose and Rollins.
Reigns eventually finished as runner-up in the match while setting a new record for most eliminations in a single Royal Rumble match with 12; Ambrose and Rollins scored three eliminations each, and Rollins spent the second longest amount of time in the match.
On the January 27 episode of Raw, The Shield faced the team of Daniel Bryan, Sheamus and John Cena in a six-man tag-team match in which the winning team would enter the Elimination Chamber match for the WWE World Heavyweight Championship, but The Shield were denied that opportunity when The Wyatt Family attacked their opponents, causing The Shield to lose via disqualification.
The Shield vowed revenge, so a match was set up between The Shield and The Wyatt Family at the Elimination Chamber pay-per-view.
With both The Shield and The Wyatt Family being heel (villainous) teams, WWE positioned The Shield as the team the audience should root for on the February 10 episode of Raw, when The Shield was willing to engage in a confrontation while The Wyatt Family backed down.
Meanwhile, also on the February 10 episode of Raw, Ambrose's open challenge for his title was answered by Mark Henry, with Ambrose retaining via disqualification due to The Shield's interference, and Reigns continued his tension with Ambrose by defeating Henry without interference.
At the Elimination Chamber pay-per-view, The Shield lost to The Wyatt Family and, during the match, Ambrose and Bray Wyatt brawled into the crowd and Wyatt later returned to the ring with no sign of Ambrose, which caused Rollins and Reigns to be outnumbered and overwhelmed.
On the March 3 episode of Raw, The Shield lost a rematch against The Wyatt Family when The Shield's poor teamwork led to Rollins walking out during the match; Rollins claimed that he had enough of being the glue holding the group together.
